Trust Center

Trust Center access is available for authorized clients.

If you’re evaluating a pilot and need materials for internal review, contact us and we’ll provide access. The sections and question checklist below show what’s covered.


1. Service Overview

  • What does Fridge Channel deliver, in one sentence?
  • What is hosted by FC vs. what remains on the customer’s systems?
  • What happens after a tap (end-to-end flow)?
  • What is the “tap-to-play” experience (preview/listen/landing/CTA routing)?
  • Is “one primary CTA” a hard rule? When can it vary by cohort?
  • What is explicitly out of scope (ads, acquisition, payment processing, retargeting, person-level tracking, etc.)?
  • What are the standard pilot deliverables (mock, configuration, reporting sample)?
  • Can the destination be 100% customer-owned pages (giving portal / campaign page / storefront)?
  • What does the customer need to provide (minimum inputs)?

2. Privacy & Data Boundaries

  • What data does FC not collect (explicit “No PII” list)?
  • What data does FC collect/process to operate the service (high-level categories)?
  • Does FC require any donor/member/subscriber lists?
  • Does FC process IP address and device/browser information? For what purposes?
  • Does FC create or maintain end-user profiles?
  • Does FC perform identity resolution or cross-device matching?
  • Does FC sell data or use data for advertising?
  • Is any data used for model training or secondary purposes (beyond service delivery/security/support)?
  • Does the service target or profile minors?
  • Where is data stored (regions), and how are cross-border transfers handled (if applicable)?
  • Is a DPA available? What is FC’s role (processor/controller) (as applicable)?

3. Measurement Methodology & Attribution Limits

  • What events are recorded (event taxonomy)?
  • What fields are included in event data (high-level)?
  • How is “conversion/completion” defined for each plan type?
  • What can be measured reliably, and what cannot?
  • What are the attribution limits (what FC will not claim)?
  • How does measurement work if the customer cannot provide a completion signal?
  • Are test/control or A/B methods supported? Who sets them up and how?
  • What does the pilot report look like (sample metrics/fields)?
  • What is the reporting cadence and export format?
  • What is the difference between validation-stage signals vs. pilot-stage outcomes?

4. Cookies, Analytics & Tracking

  • Are cookies or similar technologies used? For what purposes?
  • Which cookies are strictly necessary vs. optional (if applicable)?
  • Are third-party analytics tools used? Which ones?
  • Are any third-party ad pixels used?
  • Is cross-site tracking or retargeting performed?
  • Are consent notices/banners provided where required? Who controls configuration?
  • Is there an opt-out mechanism (where applicable)?

5. Security Overview

  • What encryption is used (in transit / at rest), at a high level?
  • How is access controlled (roles, least privilege, admin restrictions)?
  • What logging and monitoring exists for security and reliability?
  • What vulnerability management and patching processes are in place?
  • How is tenant/customer data isolated (high-level)?
  • Are backups and recovery processes in place (high-level)?
  • Are security questionnaires (SIG/CAIQ) supported?
  • Are any security attestations/certifications available (if applicable)?

6. Subprocessors & Third-Party Providers

  • What categories of subprocessors are used (cloud, CDN, monitoring, support, etc.)?
  • Is a subprocessor list available? Is it public or provided upon request?
  • How are subprocessors contractually bound (confidentiality/security obligations)?
  • How are subprocessor changes communicated?
  • Can customers object to specific subprocessors (if applicable)?
  • Do subprocessors access any end-user event data or logs?

7. Data Retention & Deletion

  • What is the default retention period by data type (logs/events/config/content)?
  • How does deletion work upon termination?
  • Can customers request early deletion? What is the process and SLA?
  • How are backups handled in relation to deletion (delayed purge timelines)?
  • What data must be retained for legal or operational reasons (if any)?

8. Incident Management & Notification

  • What is the incident response process (detect → contain → remediate → review)?
  • What qualifies as a notifiable incident?
  • What notification timelines and channels apply?
  • Is there an escalation path for urgent issues?
  • Is there a public status page or customer notification mechanism (if applicable)?

9. Brand Safety & Approvals

  • Who controls the destination URL and CTA?
  • Who approves creative/content before it goes live?
  • Can the experience be university-branded / white-labeled?
  • How are incorrect, outdated, or non-compliant links/content handled (pause/takedown)?
  • What safeguards exist to reduce perceived intrusion (opt-in/user-initiated behavior)?
  • Are category exclusions or brand adjacency controls supported (if applicable)?

10. Logistics & Timelines

  • Where does FC ship (to the organization vs. directly to end users)?
  • What is the standard pilot timeline (sample → approval → production → shipment)?
  • Who is responsible for distribution to end users?
  • How are international shipping and customs handled (responsibility boundaries)?
  • How are delays, lost shipments, and exceptions handled?
  • What operational inputs are required from the customer?

11. QC & Replacement Policy

  • What quality checks are performed (high-level)?
  • How is a defective item defined?
  • What is the replacement process, timeline, and window?
  • What replacement rates/allowances apply (if any)?
  • Who covers shipping costs for replacements (if applicable)?
  • How are batch-level issues handled (pause, rework, replacement)?

12. Pilot Terms & Exit Criteria

  • What is the standard pilot scope (duration, scale, single-CTA rule)?
  • What are success criteria vs. failure criteria in the pilot?
  • What happens if outcomes are below expectations?
  • What is the exit/termination process and what happens to remaining inventory?
  • What happens to data after a pilot ends?
  • What are the rules for expanding after the pilot (next cohort / next plan)?

13. Conversion & Payment Responsibilities

  • Is FC a payment processor?
  • Does FC store payment card information or payment credentials?
  • Where does conversion occur (customer/third-party platforms)?
  • Does FC receive any transaction details by default?
  • How is “completion” measured when conversion happens off FC?

14. Pricing & Commercial Terms

  • What is the pricing basis (per plan / per pilot / per unit / per active touchpoint)?
  • What is included vs. excluded in pilot pricing (production, shipping, replacement, creative)?
  • What are the payment terms (deposit, milestones, invoicing/PO)?
  • Are nonprofit/public-institution terms available (if applicable)?
  • How does pricing change for scale (tiering, volume, multi-plan bundles)?
  • What are cancellation, rescheduling, and change-order terms?
  • Are any discounts offered (annual prepay, multi-year, multi-campus) (if applicable)?

15. Procurement Resources & Contact

  • What documents are available upon request (DPA, MSA/SOW templates, security overview, subprocessor list, cookie details)?
  • What is the expected turnaround time for procurement/security questionnaires?
  • What are the primary contact points for privacy, security, and support?
  • What is the escalation contact for urgent issues?

16. FAQ

  • Do you track household members or individuals?
  • Do you need our donor/alumni/member lists?
  • What does alumni see after scanning—can it be fully university-controlled?
  • How do you prove impact, and what can’t you claim?
  • What happens if results are weak—what’s the exit path?
  • Is this intrusive—do you send emails/push notifications?
  • Can NFC/QR be copied or abused—what safeguards exist?
  • How long is data retained—can we request deletion?
  • What does legal/procurement typically ask for?
  • How does pricing work—what’s included and excluded?
  • Who handles distribution—do you ship directly to end users?
  • What happens if items fail—how does replacement work?